Marketing strategies and tactics are changing so rapidly, the only way to keep up is to know how you measure up. But how? The SEGUE 360 “Customers” report indexes your company’s marketing efforts against peers and peak performers, then combines the results with insights and observations from industry experts so you get a clear understanding of the most effective ways you can be more competitive.
Each “Customers” report begins with an overview of marketing trends and developments, breaks out novel or effective “best practices,” and ends with specific recommendations your company should consider implementing to improve its overall marketing efforts.
Peer & Peak Performer Indexes tell you how you compare across key marketing metrics like customer concentration volatility, lead generation, ROI and overall efficiency..
Delivered quarterly to facilitate planning.
Strategic and tactical recommendations tell you exactly what you need to do to compete more effectively.
Projections help you set data-informed goals and benchmarks.
Additional pages go into deep detail, including a line-by-line look at how your marketing mix compares to peers and peak performers, a selection of key budgetary analytics, Segue Advisors’ proprietary Peer Confidence & Peer Concerns Indicators, and performance projections for planning and forecasting.
Analyzes your company marketing efforts from both a strategic and tactical perspective. Includes:
- Peer Indexes for budget, customer volatility, lead generation, marketing ROI and overall efficiency
- Peer Confidence Indicators
- Peer Concerns Indicators
- Spending parametrics
- Growth projections
- Modeling and forecasting
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Each SEGUE 360 includes all of the following:
20 key data points across four functional areas: money, people, customers and planning
Category and Industry-specific
60 additional data points provide deep detail for finance, H.R., and marketing.
Peak Performer Metrics
Best Practices Analysis
Peer & Peak Performer Confidence Index
Segue Advantage Newsletter
Business Performance Index Reports:
Customized Insights and recommendations
One-on-one debrief with
Projections for planning and forecasting
Confidential Survey Results